50% of the US access the internet via smartphone or tablet. 33% of UK now do. Mobile commerce, here we come.
A survey of advertising agency leaders by the Talent Business throws up some interesting results. First – I’ll declare an interest in that I’ve worked with over half of these companies on global and UK based activities. Second, an analysis of the companies investment in marketing and the processes by which they manage their brands might produce a slightly different result. Albeit that the companies on the left are recognised for buying ‘ideas’ more than the companies on the right. Third, I wonder how the brands working with agencies that are constantly hankering after ‘better’ clients feel?