I love Tweetminster. Apart from it being hilarious to hear the charming Andrew Walker @killdozer interviewing the “great” and the “good” at the party conferences using audioboo, it’s an illuminating service that endeavours to democratise the political scene. And following on from the ‘80% of people use Twitter to self promote’ statistic from this US research study it’s ideal for the self-centric politician to get their message across. And for us to wryly smile at their foolishness.
Now that it’s got the $1bn valuation, no shortage of comment on what people us it for. I use it to let people I know what’s going on. How about you?
“The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality.” So says Jon Winsor (Crispin Porter’s innovation guy) in Business Week, and Alex Bogusky on his blog this last week. Crowdsourcing is on the increase, but it’s no longer a fashionable or trendy business idea. It’s a real model for customer engagement. And the pressure is on creative industries to work out how to manage it.
The oft quoted Dell IdeasStorm and My Starbucks Idea are great examples of endeavour to gain customer approval, but how many of the ideas suggested actually got produced or implemented? Not very many, is the answer. And the reason? It’s pretty tough to review 7000 ideas. The next wave of crowdsource business model will see crowdsourcing gatekeepers emerge.Watch this space people. Participation marketing is a reality.