Julie Burchill can’t text. And thinks Twitter is for boring twats.

Yesterday was Ada Lovelace day. Thousands of bloggers celebrated the world’s first lady programmer. Today’s bitter morning after pill is Julie Burchill in the Sun slagging off anyone who pumps driveling status updates on tweetdeck into the unlistening, uncaring ether.

Have you heard of Ada Lovelace? She was Byron’s daughter and worked briefly with Charles Babbage on the Analytical Engine project in the 19th Century. The first Girl Geek. Those personal reflections amongst the bloggerati, twitterati and digerati on how there should be more inspirational heroines are great, and can be seen here on a neat map, too.

There’s no question that men tend to dominate the workforce of the more technical end of the business, as anyone who wandered into an engineering faculty at university can testify. But this speaks to a broader issue with science and education, and a bias that kicks in at secondary and higher education levels. Society too easily parses out the artists from the scientists. Now that being a geek is cool, geek girls are cooler. And geeky girls are getting famous, and it’s a natural step for anyone who ‘networks’ easily to migrate to Twitter where small talk skill (‘chatting’) matters.

Peaches Geldof [@peaches_g]  knows that being talked about is what matters to her future lucrative column inches, so she tweets, sometimes incomprehensibly about dashing off to write up some piece for some celeb rag. On the other hand, Julie Burchill proudly proclaims that she has no mobile phone. And that anyone who twitters is a boring twat. There are of course enormous amounts of inane private thoughts and status updates out there, but the old unfollow button applies in twitterville just as it does anywhere else.

Rather like thinking before speaking, I prefer tweets that have been thought about for a second longer before being sent.  But the fact that humankind is so capable of making social signals, and we can speak succinctly to a following of people we know and nosey people we don’t is all rather fascinating, don’t you think? I bet Lord Byron, Ada Lovelace’s dad, would have relished the creative challenge of ditching the iambic pentameter for coaxing out melody, fluency and beauty in 140 characters.



Random media snapshot, predicting Saturday and Sunday.

Monday. Radio 4 at 6.55am. The Guardian, Media Section. Sports pages. Beautifully written nostalgia piece about John Boorman’s 1963 film on Swindon Town football club. Twitter erratically all day. Between meals. Between meetings. During meetings. Eventually get to do some Digital TV channel hopping at 10pm.

Tuesday. See the FT early, grab a few headlines. Twitter erratically all day. See if the rugby I missed (see kids’ media later) is on red button since it’s 6am. It isn’t. Bugger. Day disappears in creative blur. Mad Men on BBC Four later about does it.

Wednesday. Brand Republic Digital Bulletin. PR Week bulletin. Brand Republic News Bulletin. Brand Republic Blog posts, Brand Republic Forum. Post Brand Republic Post at Blogging for Food, Campaign Bulletin. Twitter erratically all day, noting Gordon’s Republic tweet. (that’s enough Brand Republic plugging). Read Liz Hunt’s column in the Telegraph. Post a comment on the site. (That’s enough Liz Hunt plugging as well.)

Thursday. FT again. It’s getting depressing. ‘Bail-out’ replaced by ‘quantitative ease’. Marketing Magazine and Media Week arrive, though not in person. The good news is that dating sites see increased revenue. Er that’s it. ITV f***ked. 19th century gloom from 20th century businesses. These publications are getting thinner. (other good news is so am I – my get fit in 09 plan is working.)

Friday. Give up. Read school newsletter instead. Realise it’s last week’s. Take afternoon off to collect kids from school. In the shop they bombard me with requests for chocolate stars and magazines. For media innocents, they are media savvy. And fooled by packaging. Saturday. Kids media. Everywhere.  Outside. Erratically listen to Radio 4 and XFM on way to various kid sports events. Sunday. Buy paper, only see 5% of it. I persist. Captain’s log says seen 6%. Along the way, but I’m not entirely sure how, I’ve seen lots of unmemorable TV commercials, looked at a few press ads, one for Intel appears in the FT every day somehow, added an application I was involved in sponsoring to Facebook, and consumed hundreds ‘metropolis’ media messages on the tube, at Piccadilly, on the bus and in the back of a cab. And twittered erratically all week.

Summary – bought media six newpapers, random media Radio 4 and XFM. Watched snippets of 9 channels in the higher number affix (BBC 4, ITV 3) bracket. (Counts as bought media as weeny % of TV subscription). Online mostly when sitting down, twittering erratically when standing up. Iphone big in my media world. Webmail is too, but crap ads in Hotmail are genuinely annoying. Guys, I don’t need to check my credit rating ffs. And Facebook, I’m not looking for a date. Or a single. Or a snorg.

The Cunnington Post is back

Guest blogger Martin Cunnington contributes to Participation Marketing and has done for three years. When I took the blog out of MRM Worldwide we had a few tech hitches (I became the default author for all the posts).  I’ve now gone back through all Marty’s posts and put him back as the author. [Mobbie, Dave, Gav etc if you’d like me to do the same for you let me know o/l] Love and peace to all. Not quite as much a tech hitch as gmail going down the other morning. I still use hotmail, fortunately. And my password complexity beat out Spotify’s breach too. #participation