It’s #followfriday. Follow me to the pub instead.

#followfriday is a neat little twitteration where twitters recommend people to follow. As Shel points out in a tweet just now (zillions of followers http://twitter.com/shelisrael/) it’s still a pleasant enough feeling to get a lift of followers every now and then. Today’s great piece in the Financial Times Sweet to Tweet points out that hard core Twitterers frown upon blatant self promotion, and apart from the occasional link here and there offering a twitterfeed, finding you really is rather more important in Twitterville than you finding them. Tricky one for brands. How many brands are recommended in #followfriday do we think? A quick survey of 100 recommendations furnished just these two choices, not necessarily brands you may know.

I think I’ll go for the vegan option today. But first to the pub for some rugby action. Happy Friday!

Plus ça change

Back from a glorious skiing effort in the Jura Mountains, which explains the recent blog post free time on www.participationmarketing.co.uk. Sorry about that, but I don’t recommend blogging and driving, nor twittering and driving. I can see why Gordon Brown isn’t getting his round in at various global summits. The pound has shrunk in value to equate almost 1:1 to the euro. At least it made currency conversion easier for the kids, and slippery slope analogies abounded in the ski lift queue.

I could also justify my quiet time to the recent avatar black out in New Zealand, in protest against a proposed change in NZ law regarding internet copyright law, the guilt upon accusation amendment, which has had twitterers and bloggers around the world up in arms. The protest has had the desired effect, so far, to persuade the NZ government that it’s a dumb idea.

It’s a fine line on copyright, Lord Carter talks about re-establishing and reinforcing the copyright infringement in the Digital Britain report. It’s all well and good where such laws are respected, but the increasing ‘sharing’ of content makes it harder and harder to define origination of concepts and tranches of text. I’ve seen almost entire blogposts lifted and reposted as another blogger’s content. Please quote sources if you can, everyone.