There’s no point spurning technology, creativity follows it

Interesting article reflecting on a comment made by the ever-critical, ever-defensive Michael Grade. “The history of the modern media age is littered with casualties of people who believed in technology rather than content.” What utter guff.

Intel wins award for smart social media marketing

At this years EMEA Marketing & Media Awards at London’s Grosvenor House Hotel on 11th September, Intel EMEA won BEST USE OF WEB category for its first pan EMEA social networking campaign INTEL POWERS MUSIC. Short listed against campaigns from Adidas, Hilton International, Nokia, Sony Ericsson and UPS, Intel was recognised for driving preference amongst […]