as posted on brand republic
Two commercials on the telly tonight made me think. And not in a good way. First was for Cadbury’s Twisted. Apparently it’s not a Creme Egg. It’s a twisted Creme Egg. This means that the Creme Egg is mashed up in a grater and turns into a chocolate caterpillar that grunts a lot and goes splat. Peperami did this years ago, only sooo much better. Gor bless ya Lever International Advertising Services, and Ade Edmonson. (And this is after Cadbury’s hired Dom Joly, as Peperami did a few football tournaments ago. See blogging for food passim.)
The second was for Abbey, converting a miniature Lewis Hamilton into some sort of corporate message about F1 and Abbey. Big change for the bank, building society, Banco Santader or whatever Abbey has become these days. The only problem is, the media placement, in a break before the clever but gruesome Criminal Minds show, makes me think of the miniature killer character from CSI. Not entirely the sort of association a brand like Abbey deserves.