The power of natural search – Orange nil points, Messenger 90!

Orange has eschewed the campaign URL in its latest campaign “I am” where the payoff asks consumers to search for “I am everyone”. When you do, you get a paid link to click on. The first natural link however, is for a site called “I am bored”, and there is no sign of Orange in […]

Microsoft launches Worldwide Telescope project

This was demo-ed last week at an innovation key-note during the Microsoft Worldwide Partner Event. The demo looked lovely and the product can be downloaded from here: Note you need the .net framework installed so not sure what you Steve Jobs groupies will do…… It seems much better visually than the Google Earth plug-in […]

Microsoft’s new main man on stage at Microsoft WPC

So here he is, Mr Ballmer on stage at Microsoft’s Worldwide Partner Conference in a shot taken on my mobile (Windows Mobile 6.0 of courseĀ  šŸ˜‰ HeĀ opened with a round of chanting ‘Partner, Partners, Partners!’ before settling down to give a good 20 minute talk on the direction for the company. At the Q&A he […]

The miniature killer application

as posted on brand republic Two commercials on the telly tonight made me think. And not in a good way. First was for Cadbury’s Twisted. Apparently it’s not a Creme Egg. It’s a twisted Creme Egg. This means that the Creme Egg is mashed up in a grater and turns into a chocolate caterpillar […]

2gether08 Fashionable Shoreditch today hosted MPs, start ups, Nathan Barley agency types and all sorts interested in how technology is shaping the nation. As one of the all sorts I put a few questions to the house about the role of technology in everyday life. Online voting? Could happen soon. If you can vote by […]