I’ve just had an article published in imedia connection about the theory of GAAP (Generally Accepted Advertising Practice). Enjoy. Will have to get that picture changed.
Orange has eschewed the campaign URL in its latest campaign “I am” where the payoff asks consumers to search for “I am everyone”. When you do, you get a paid link to click on. The first natural link however, is for a site called “I am bored”, and there is no sign of Orange in […]
Re my earlier post on minimise-me, Read all about it in the SUN. http://www.thesun.co.uk/sol/homepage/fun/gizmo/article1436956.ece Dontcha just love it when your work makes the web page of the UK’s biggest daily selling newspaper?
This was demo-ed last week at an innovation key-note during the Microsoft Worldwide Partner Event. The demo looked lovely and the product can be downloaded from here: www.worldwidetelescope.org. Note you need the .net framework installed so not sure what you Steve Jobs groupies will do…… It seems much better visually than the Google Earth plug-in […]
So here he is, Mr Ballmer on stage at Microsoft’s Worldwide Partner Conference in a shot taken on my mobile (Windows Mobile 6.0 of course 😉 He opened with a round of chanting ‘Partner, Partners, Partners!’ before settling down to give a good 20 minute talk on the direction for the company. At the Q&A he […]
This just about sums up Houston. The [very blurry pictured] stickers at the airport (or at least the gun one) surprised me on my first visit to Compaq, once Houston’s own computer giant, now swallowed up and spat out by Hewlett Packard in one of the biggest tech mergers of all time. We were doing […]
as posted on brand republic http://community.brandrepublic.com/blogs/bloggingforfood/default.aspx Two commercials on the telly tonight made me think. And not in a good way. First was for Cadbury’s Twisted. Apparently it’s not a Creme Egg. It’s a twisted Creme Egg. This means that the Creme Egg is mashed up in a grater and turns into a chocolate caterpillar […]
http://community.brandrepublic.com/blogs/bloggingforfood/default.aspx Fashionable Shoreditch today hosted MPs, start ups, Nathan Barley agency types and all sorts interested in how technology is shaping the nation. As one of the all sorts I put a few questions to the house about the role of technology in everyday life. Online voting? Could happen soon. If you can vote by […]
http://community.brandrepublic.com/blogs/bloggingforfood/archive/2008/07/01/the-future-of-newspapers.aspx The future of newspapers discussed at a conference today. Good insight from the panel as usual, Ray Snoddy on form as the moderator. There is hope for the papers, as long as they continue to adapt.