Can Brands be friends?

Big day today when our Cannes seminar plays host to Blake Chandlee from Facebook, Jay Stevens from MySpace, Alex Schlaubitz from Intel and Annti Ohrling from Blyk on the subject of whether brands can be friends. It’s a world class panel, and we will have a world class debate. Having looked at the subjects covered this year, I do think the industry needs a bit of focus, as the topics are far and wide. Nice article in Adweek about the role Cannes continues to play in the industry, and its relative importance. P&G have sent a large delegation, as have most of the agencies. Digital remains a very hot topic, and I think our view on creating platforms and seductive utility for consumers will, in the end, win over the window dressing of ideas from another age.

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