Boss Buzz Bingo

Wank word bingo 2.0 (oops sorry, 3.0) is ‘boss speak’. Lucy Kellaway, who writes an excellent column in the FT has been campaigning against the ridiculous language that has, for some time now, crept into the daily vernacular of business. We do go on about Plain English here at MRM Worldwide UK, as for so much of the international work we do it is essential to convert content we get into International English before translating into seventeen or so languages and publishing on websites around the world. Cultural neutrality is increasingly important in international business, rather more so, imho, than baseball analogies. Boss speak bingo

Signing in can be fun!

Having just set up an OpenID account at I was impressed with the account authentication they are using called ImageShieldâ„¢.

Check out a demo at or opening an account at just to experience it.

What struck me was how playful it is, how it must utilise good tagging (which is at the forefront of my mind at the moment because of how impressed I am with flickr – incredibly good hit rate for images corresponding to a city based search – a great example of how well user-based tagging can work) and what a good Turing test it is.

A serious purpose but well designed and fun.

Can Brands Be Friends?

Fabulous discussion on the stage at Cannes today with a world class panel, consisting of Blake Chandlee (Facebook), Jay Stevens (MySpace), Alex Schlaubitz (Intel) Antti Ohrling (Blyk) and Michael McLaren (McCann Erickson).

I posed questions on a series of topics ranging from how brands should behave in the new world to new formats and attitudes.

MRM Worldwide at Cannes 08

In summary. Facebook is a utility, and needs to establish the right business model to connect brands to the 80 million frequent users. A dream for advertisers in potential efficiency, but a challenge for advertising, to develop the right formats and language that is effective in this space. MySpace connects communities, and is interested in helping brands recognise that if there is a value exchange with the community, brand credibility goes up. Both Blake and Jay commented on how brands actually get support from their communities when those brands are criticised. Intel definitely has taken a position of a brand that wants to be successful in the new space. It has already developed strong ‘social media’ and ‘social network’ presence that has established permission for the brand as a listener and active participant. Blyk (which has 100k members in the UK right now) sees itself as a business that has established a successful value exchange with its membership by remaining absolutely relevant and providing only relevant messages to members (who get free texts and calls in return.) It only targets 16-24 year olds who profile themselves deeply. Michael McLaren expressed the need for brands to ‘grow ears’ in order to succeed. By listening to customers, brands can develop better relationships based on the conversation, rather than the one way message.

Thanks also to Matt Mayes who presented his Seismic Shift in Advertising piece as as a thought starter for the session. We have moved from an old media dominance to the place (here right now by the way) where the internet is the medium consumers are paying most attention to. It’s a pretty exciting world.

People who say “huge” should be shot

You know the type.
“That’s a huge idea.” (If I blow it out of all proportion I shall buy myself time to get out of the room.)
“That’s a huge opportunity.” (This pitch is a hospital pass.)
“This is huge.” (I’d like you to work all night.)

So if I ever say huge, shoot me. (Metaphorical reference to honesty box.)

Can Brands be friends?

Big day today when our Cannes seminar plays host to Blake Chandlee from Facebook, Jay Stevens from MySpace, Alex Schlaubitz from Intel and Annti Ohrling from Blyk on the subject of whether brands can be friends. It’s a world class panel, and we will have a world class debate. Having looked at the subjects covered this year, I do think the industry needs a bit of focus, as the topics are far and wide. Nice article in Adweek about the role Cannes continues to play in the industry, and its relative importance. P&G have sent a large delegation, as have most of the agencies. Digital remains a very hot topic, and I think our view on creating platforms and seductive utility for consumers will, in the end, win over the window dressing of ideas from another age.

BBC News picks up Fingerskilz. Two years later.

the original fingerskilz

Hot off the press – spotted by Tom W (does he ever sleep?) – is the news report on the BBC last night about the new sport sweeping the nation of Finger Football. See it here on BBC i-player. (Fast forward to 15 minutes). You can also see the original, originated here, here.price viagra pharmacy online phentermine online description price best price 100mg viagra and overnight price of generic meridia effexor and topamax interactions aqnd anxiety buy sildenafil citrate lithium order the drug zyban cheap phentermine no rxx buy xanax prescription consultation overnight delivery buy flomax cheap phentermine online visa order xanax on br phentermine prescription amount soma cheap mastercard viagra equivalent for women online pharmacy and sildenafil citrate 25mg mexican pharmacy soma buy overnight phentermine 1 cialis tadalafil jpg buy hydrocodone onlin phentermine cheap online pharmacy buy generic meridia 15mg hashish tiny plastic bags cardinal health diet phentermine pill viagra to buy uk phentermine delivered cod no prescription buy diazepam valium phentermine 37.5 physician buy phentermine no perscription generic viagra buy online buy xenical at local drugstore phentermine discount no prescription phentramine klonopin ambien 37.5 phentermine online what is the generic for phentermine zenegra mexican sildenafil citrate viagra canada pharmacy buy phentermine now carisoprodol phenthermine yellow prescription phentermine online phentermine buy phentermine buy phentermine hcl online phentermine with no prior prescription needed phentermine 37.5 for cheap discount phentermine to florida generic cialis tadalafil fioricet information weight loss pill xanax purchase overnight is soma an opiate drug free free pill viagra online phentermine detailed information about phentermine 5 cheapest sildenafil citrate 56 ultram online gambling ibuprofen caffeine nurses buy phentermine online us pharmacy overnight buy phentermine tablets online sildenafil citrate mass spectrum didrex online purchase order phentermine cod overnight delivery by dreampharmaceuticals from online order propecia marijuana germinate paper towel cheap depakote online cheap phentermine looking for cheap phentermine phentermine generic india cheap phentermine using mastercard no prescription pill splitting viagra online pharmacy phentermine saturday delivery xanax generic suppliers buy real phentermine no prescription buy propecia online phentermine no prescriptions sildenafil citrate best price special diets phentermine pills acomplia amp phentermine diet pills phentermine no longer available online 15mg cheap meridia 37.5 diet phentermine pill phentermine yellow pharmacy online vardenafil package insert where can i buy meridia online soma drug interact
cheapest viagra prices uk no online phentermine prescription 5 sildenafil citrate online phentermine money orders order valium with a doctor consultation 375 cod order phentermine carisoprodol soma rbcmail ru prescription phentermine with cod payment buy xanax we accept money orders obtain vardenafil hydrochloride prescription buy phentermine best online pharmacy can you purchase phentermine without presciption low price for viagra online pharmacy propecia viagra besy viagra prices klonopin vs xanax dosage buying xanax online real phentermine to purchase cheap phentermine with no prescription cheap sildenafil citrate online cheap sildenafil citrate process cherry fruit patent fioricet free overnight shipping ativan lorazepam lorazepam online xanax lorazepam cheapest viagra prices us licensed pharmacies cheap no prescription phentermine best herbal herbal viagra viagra viagra generic viagra and cialis actos aciphex aciphex nasacort ambien phentermine for weight loss online pharmacy online drug source hydrocodone pharmacies prescription phentermine buy discount buy xanax cod shipped saturday buy phentermine cod online pharmacy cheap xanax site 3 pictures phentermine pills looking to buy phentermine online phentermine adipex viagra ordering phentermine pharmacy online phentermine prescription and facts type of drug is soma phentermine no prescription needed phentermine xanax valium no prescription pharmacy degree phentermine diet pill phentermine no prescription no membership buy meridia from american doctors cheap phentermine california pharmacy sildenafil citrate nmr adipex compared to phentermine can you buy phentermine online phentermine without a doctor’s order viagra for sale online cheap evista buy online viagra florida online pharmacy imitrex phentermine online missouri buy phentermine online w out prescription zenegra overnight generic sildenafil citrate buy fast phentermine shipping what does generic xanax look like low price true phentermine no prescription drug purchase valium metformin diet pills best buy phentermine online buy levitra online prescription buy cheap sale viagra purchasing viagra online for cheap diazepam phentermine no prescription phentermine success stories pharmacy online buy zithromax three pill treatment bayer and levitra buy generic viagra online pharmacy online looking for diet pills called phentermines cialis vs levitra vs viagra generic paxil names generic version of paxil vardenafil prescription without phentermine 37.5 tablet no prescription needed viagra pills cod sildenafil in hypertension pulmonary legitimate phentermine online order cheapest phentermine no prescription buy comment online phentermine purchase phentermine online pharmacy online discount phentermine phentermine mg cheapest phentermine ultram 059 order phentermine search results cheapest fioricet viagra free sites computer edinburgh find dealing depression phentermine diet pill paxil weight loss pills buying viagra in uk shops zenegra biochemistry of sildenafil citrate paxil cr online from dreampharmaceuticals phentermine onlinephentermine online buy phentermine usps 3.49 buy n phentermine where generic brands vs prozac edinburgh uk viagra pages search charles lorazepam ativan leader investigator order cocaine online cheap pharmacy viagra online pharmacies selling phentermine safety of buying viagra on line phentermine 37.5 overnight delivery phentermine from customs online pharmacy phentermine 37.5 180 cheap no rx brandname drug soma buy buy site user xanax cheap soma online order now what is the price of viagra valium diazepam information valium viagra best quality lowest prices discount online phentermine without script phentermine no prescription mexico is viagra safe for minors buy us phentermine edinburgh uk viagra pages find sites diflucan prescription online phentermine like diet pills buy viagra us pharmacy low prices free promotions viagra vicodin hydrocodone xanax cocktail purchase flexeril online phentermine online and 90 order flonase online viagra how hard do you get cost of valium vs diazepam cheap xanax online order xanax now tussionex promethazine with codeine and soma want to buy phentermine viagra free sites results find computer phentermine adipex phentermine cheap no prescription soma medications cod phentermine package insert discount hepsera hydrocodone prescription soma phentermine 37 mg buy safe online free viagra samples befor canadian citrate sildenafil phentermine without physician no prescription nursing home lawsuit coumadin buy vardenafil international pharmacy 4.25 n online order phentermine viagra vs levitra reviews soma and drug testing buying phentermine with a money order buy 2mg xanax without prescription no prescription for phentermine weight loss with effexor viagra cialas and levitra compared zenegra cheapest citrate sildenafil phentermine buy uk delivery flower buy phentermine phentermine no prescription 32 keyword buy phentermine sildenafil pulmonary hypertension children fibromyalgia celebrex elavil oxycodone pharmacy phentermine rss feed sildenafil citrate cream sildenafil citrate order generic meridia mg capsules generic meridia valium online canada buspar and xanax herbal viagra in uk buy soma online overnight delivery zenegra online sildenafil citrate cheap amp fast phentermine information sildenafil citrate bulk free viagra ctions cheap herbal online viagra viagra viagra generic valium photos where to buy viagra in uk generic phentermine 37.5mg 90 pills phentermine 37.5 payment american express sildenafil for other uses purchase diflucan online from usa pharmacy c
itrate india sildenafi
xanax 2mg online mastercard accepted paxil online description chemistry ingredients paroxetine soma in drug testing cheapest phentermine online order overnight delivery 3.71 buy phentermine where drug phentermine 37.5 pdr buy phentermine phentermine buy phentermine online switching to effexor from lexapro generic meridia without prescription no rx generic xanax overnight delivery business and finance phentermine diet pill paxil cr vs generic paxil no prescription tadalafil 6 cheap propecia buy phentermine online with mastercard buying viagra internet heart attack buying viagra online in uk can amoxicillin test positive for cocaine no prescription of phentermine is lorazepam the same as xanax sildenafil newborn pulmonary hypertension overnight delivery valium no prescription online online pharmacy pharmacy viagra vicodin 6buy levitra line cheap phentermine 37.5mg viagra sample premarin patient package insert order phentermine descriptive phentermine guidelines forums order phentermine cheap no phentermine prescription required indian sildenafil citrate softabs cheap detrol la online phentermine aciphex phentermine cvs pharmacy miami cheap xanax texas sildenafil citrate sample free viagra pill splitters buying viagra on weekends women’s viagra increase female libido lowest price on non generic levitra order xanax now visa effect of viagra on women tylenol sever allergy medication recommende dosage mexico buy xanax and ocycotin buy phentermine using mastercard discount pharmacy prednisone purchase buying viagra from canada ortho erva settlements viagra best prices fda approved can viagra help a women conceive cheap phentermine cheap phentermine phentermine picture phentermine onling no prescription buy overnight xanax delivery meridia 10mg buy hydrocodone online pharmacy cheapest diet pill phentermine phentermine order by 3pm phentermine fast delivery no prescription online phentermine pharmacies shipping to arkansas 2737 acyclovir amerimedrx celebrex prevacid soma drug interaction phentermine mg capsule pharmacy you on line pharmacy for viagra flomax online prescription paxil cr in generic mail uk viagra keywords cialis tadalafil buy phentermine 37.5mg generic zenegra viagra online 1cialis levitra viagra vs vs viagra pills order phentermine for over night delivery online pharmacy tadalafil going from lexapro to effexor 5 sildenafil citrate warnings licenced pharmacy phentermine buy cheap site viagra online valium sales overnight delivery valium shipped cod or money orders valium and mail order phentermine online without perscription phentermine 37.5 $180 generic valium vs brand valium free sites computer viagra find taking klonopin after xanax generic prozac problems order valium order buy phentermine online without a perscription buy xanax overnight shipping xanax

Why do politicians behave like 10 year old girls?

Celebrities and the internet have strengthened their hold on young women, leaving little room for advertisers, teachers or politicians to influence their opinions and behaviour, according to a survey (by the Girl Guides, no less). Only 2% of those surveyed could name a female politician, and another 2% said they were influenced by advertisers. 42% claimed celebrities were their greatest influence, closely followed by the internet, outside of friends and family. Thank god for friends and family, then.

Mind you it would be safe to assume that a survey of politicians would get the same result. How many MPs would be able to name three female celebrities? Probably 2%. How many MPs would claim to be influenced by advertising? 2%? 3%? And how many MPs would claim to be influenced by what they read on the internet, or that they had been been influenced by their teachers?

MPs might have more in common with the average 16 year old girl than we think. Here’s what Girlguiding UK says. “Understanding how our members consume their news and form their opinions helps [us] support them in making the many different and difficult decisions [they] face today. Female friends play a very influential role in this process which is why our varied programme provided in a safe girl-only environment, is designed to help our young members develop confidence in their individual views and opinions — giving them the self-assurance to make the best choices and decisions for them.”

Now swap female for MP and see what happens.

“Understanding how our members consume their news and form their opinions helps [us] support them in making the many different and difficult decisions [they] face today. [Parliamentary] friends play a very influential role in this process which is why our varied programme provided in a safe [MP]-only environment, is designed to help our [old] members develop confidence in their individual views and opinions — giving them the self-assurance to make the best choices and decisions for them.”

Will we see Boris or Gordon with a rolled up copy of Smash Hits soon? Crikey.