Mourn-ington Crescent

So farewell then, Humphrey Littleton, paragon of Jazz virtue and genial host of I’m Sorry I Haven’t a Clue, one of the longest running comedy quiz shows on British radio. Fans of the show qualify as a legitimate brand community not only on account of the love and respect they have for the show, but also for a) common ground of finding wordplay amusing, b) a secret code in the form of the game Mornington Crescent, c) the likelihood of wearing of at least one brown corduroy jacket and d) possible beardedness. Apart from the beardy bit, and now I think of it, I don’t actually sport brown corduroy that often, I’ll happily admit to being a fan of ISIHAC, as would every single person who is. Now that’s brand loyalty.

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