Sociable System Builders do Social Media

scan_logo.pngA very long and fun day in Rome yesterday , delivering seminars about going online with, amongst others, a hundred or so Russian IT firms and more system builders than one could shake a memory stick at. Up with the larks to do a press briefing with Europe’s IT press journalists, it was a privilege to meet with the man from Scan, a system builder firm in Bradford that has embraced participation marketing brilliantly, and seen growth and revenue flow as a result. I particularly like their openness with their customers, which you can look up with a cursory Windows Live Search for Scan and Forums.

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