Have you seen this image?

At the moment there’s a trend in ad agencies to hire Chief Digital Officers to explain this image. Forrester, the research firm that specialises in the digital marketplace, even recommends it in a recent paper. “Traditional advertising agencies face significant technical difficulties. Clients are shifting business to digital shops, and consumers have turned away from […]

Technology dominates Top 100 Brand survey

Technology dominates the latest BrandZ rankings from WPP’s Milward Brown. Quite apart from the investment that WPP itself has spent on measurement companies, it’s interesting to reflect on the valuations themselves and what they mean. Google is now number one. Eight of the top ten are US firms. The others are China Mobile (5th) and […]