Google and the NSPCC

I went to a dinner hosted by Google and the NSPCC this week and I was pleased and uplifted to see what great work they are doing to help children in trouble using digital platforms. They talked about an online service which is currently only soft launched but is already hugely successful which connects children with NSPCC and Childline advisors online. You can just browse through the advice content to find support or if you need more you can visit the forums, email or chat with an advisor. Providing this kind of support within the mediums that children feel most comfortable with is a great way of extending the help and support orgainisation such as the NSPCC provide. Plus online provides the added benefit of being a less exposed communication tool than the telephone – encouraging more children to use it who may have been too intimidated to pick up the phone as a first response. This is a fantastic endeavour and worthy of support.

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