Back from the first UK imedia conference where, amongst other highlights, I met with Malcolm Gluck of Superplonk fame at a wine tasting session with a gaggle of Britain’s brightest digerati. He is a marvellously unreconstructed presenter, and top tipple tips flowed easily all round fuelled by the Co-op’s finest fiver a bottle Sauvignon. No longer should the rich and famous worry about the price of a pint of milk, rather they should be able to tell a fruity Yarumba Pinot Grigio is only £6.99 in 700 stores across the land.
Matt Mayes’ opening sermon on the inheritors of the digital earth went down rather well too. I think these events are great to catch up with the latest thinking from our peers, and am pleased to report that we are pretty well up there with it here in London. The usual themes apply – how to organise for the future, who is organised today (not very many shops btw), new agency business models (good natter with Johnny from Anomaly), talent, behavioural targeting, consumer centricity versus brand centricity – and as always, a plethora of kind modern sponsors from Vibrant Media to Phorm looking to link up with media decision makers and influencers.
One hot topic was the discussion on talent in our industry. We’ve often said that there is a missing generation Continue reading “imedia connection agency summit”