From preaching to practice

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It’s usually up to us as agencies and brands to decide what’s best for a target audience but new agency Nonsense have turned that around. In true participation marketing style they’ve chosen to let their audience decide what their website’s going to look like.

Like any normal campaign, they’ve formulated a brief. However, instead of sitting in their office, chewing on their pencils and searching for one ultimate idea, they’ve already come up with three. What’s makes this different though is their decision to let the most important people (potential advocates, future employees and clients) pick the winning website idea.

No jargon or fancy smoke and mirrors, just nice ideas; simply executed. Oh, and a great PR opportunity. 

Click through, check it out and vote. Personally, my money’s on the grannies…

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