At last! The music business embraces digital!

Arcade Fire - Neon Bible

Years and years ago (when I still had hair) I used to work in the music industry. In that time, I found that as cool and hip as they try to be, record labels are actually pretty unadventurous. And, aside from embracing CDs as a wonderful chance to make people buy their record collection all over again for a higher price, they were never very good at welcoming innovation. Their resistance to MP3s and fear of the internet succeeded in alienating their target market. So I was pretty happy to see something fresh in the digital environment – an interactive music video. It’s a start. And I can see more bands doing it in the near future. Personally, I’m looking forward to one from the Pussycat Dolls.

So ladies and gentlemen, I give you Arcade Fire and “Neon Bible”. Enjoy!

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