There’s a Facebook group called I secretly want to punch slow walking people in the back of the head. Is this silent urban protest or opportunity for citizens’ juries to decide on pavement speed limits? The good news for the group is that we are genuinely walking faster through cities than we were ten years […]
Itâ€™s usually up to us as agencies and brands to decide whatâ€™s best for a target audience but new agency Nonsense have turned that around. In true participation marketing style theyâ€™ve chosen to let their audience decide what their websiteâ€™s going to look like. Like any normal campaign, theyâ€™ve formulated a brief. However, instead of […]
Years and years ago (when I still had hair) I used to work in the music industry. In that time, I found that as cool and hip as they try to be, record labels are actually pretty unadventurous. And, aside from embracing CDs as a wonderful chance to make people buy their record collection all […]
Remember the memory game from childhood? I went to market and bought a pig; a donkey; a packet of crisps; some cheese and so on. Educational psychologists may tell you that children can remember up to seven things quite well, beyond that each extra thing becomes harder to cope with. Rather like pints of lager. […]
How long will it be, I wonder, before Google invents Google Sounds? This would be an application where you whistle in a tune, and the search engine looks for music that sounds like it. Now that would put the copyright cat amongst the pigeons, wouldn’t it?
Radiohead are putting out their new album online. It sounds a bit like that patronising AA commercial where the mother tells her son she has bought her insurance (pause, wry smile,) online. ‘If the music is rubbish, nobody will download it,’ argues a disgruntled record label executive. They can only do this because they’re not […]
Speaking at Ad:Tech in the Digital Consumer Forum this year, the penny dropped. There is a real clue in the name Ad:Tech and it really suited my presentation titled ‘Advertising’s Seismic Shift’, which was about how the landscape of advertising is under going a transformation of seismic proportions, brought about in changes in the technology […]