As has been noted in these pages before, traditional marketing techniques are dead in the water. We can’t hold the hand of potential customers to take them from awareness through preference, purchase and eventually loyalty. They walk to their own tune. Yet, standard web metrics still replicate these old fashioned ideals. We rely too heavily […]
As promised, here’s the piece that appears in imedia. http://www.imediaconnection.com/content/15643.asp Enjoy.
Cadbury’s are trying something a bit different. It’s got no obvious sales message. It doesn’t seem to be linked to any campaign. This is how they describe the activity on their site: Well it just seemed like the right thing to do. There’s no clever science behind it – it’s just an effort to make […]