I just had to share this. This site takes the intro movie to the extreme. It’s so proud of it that it even puts up adverts to tell people about it. Wow!
Facebook. Weâ€™ve been talking about it for months. Our friends are talking about it. Our clients are talking about it. This is my second post in a row about it. Agencies all over the world have been trying to get their clients to do a Facebook app. â€œWe need to be one of the first […]
I got a Facebook account a few months ago. When I signed up, I didn’t know anyone on it except my girlfriend and one of her colleagues. It was a lonely place. I was just about to give it up as yet another rubbish web-fad when the bug caught on at work. Within days most […]
Nationwide Building Society have taken the concept of football sponsorship and developed it into a smart new way to drive customer engagment and to re-enforce brand values. The idea is that they will take the usual assets you get from football sponsorship (advertising, unique opportunities to meet and interact with the team etc) and instead […]
In today’s age of UGC the question always arises of quality. Can the great unwashed really come up with good creative? Well TBWA certainly think so. Using “real people who don’t work in advertising” is now commonplace at TBWA\London, according to its executive creative director, Steve Henry. Briefs have been put on the internet and […]
There was a great article in the press today discussing “turbo capitalism”. The complaint was against a burger chain. The injured is a Berlin suburb who believe that the lifestyle of their children will be changed “from lunches of sandwiches and apples to less healthy alternatives.” Its an interesting dynamic – each with their own […]