It might only be sugary, fizzy water, but hey! It’s your sugary, fizzy water!
Pepsi has embraced democratic packaging design, and you can all feel that little bit closer to owning a piece of the magic that is sugary, fizzy water by voting for your favorite ‘user generated’ packaging design.
Looking at option one I think Pepsi has missed a co-branding opportunity with The Samaritans. I prefer the blank can, but you can’t vote for that.