Ok, so the Lascaux cave paintings, a few hundred miles away to the Southwest in Dordogne were never entered into the Cannes competition. But I think this Upper Paleolithic art is a good analogy as to what is happening to us in advertising right now.
I must be drinking far too much this week, I keep confusing the Cannes mega-stars with our own MRM London superstars. First up, I thought our head of Quality of Assurance, Marty Cunnington was presenting The Third Screen in the Debussy theatre. It was in fact R/GA’s chairman Bob Greenberg. Got quality? No doubt about […]
Hot off the press -Participation has become a fifth element in the classic marketing formula known as the Four Ps: product, pricing, placement and promotion, according to today’s Cannes Lions Daily. Delegates attending Tuesday’s MRM Worldwide seminar, The Age Of Participation, were given advice by Reuben Hendell and Alastair Duncan on how to harness that […]
The Direct Marketing industry has suddenly got very bad. At least that’s what you’d be forgiven for thinking after the Cannes Lions Direct awards. Direct entries were up 8% (with around 1,680 entries) but Gold Lion awards were down an unbelievable 66%. Only nine Gold Lions were awarded in Direct (compared to 30 last year), […]
Reuben cracks a gag Alastair confuses Japanese delegates by mentioning Deep Vein Thrombosis in his speech The weather is hot, the sun is shining, the McCann yacht is moored in the harbour and Reuben and Alastair storm Cannes with The Age of Participation.
Hardcore video gamers are using all this technology we’ve been building since the 70s to make their own science fiction. Anybody that’s played a recent video game on widesceen, wearing headphones, pumping out 125 frames per second at high definition, will full FX switched on, running on a quad-core with DirectX 10 videocard across a […]
It might only be sugary, fizzy water, but hey! It’s your sugary, fizzy water! Pepsi has embraced democratic packaging design, and you can all feel that little bit closer to owning a piece of the magic that is sugary, fizzy water by voting for your favorite ‘user generated’ packaging design. Looking at option one I […]
This could have been written for Participation Marketing. “Tell me and i’ll forget. Show me and i’ll remember. Involve me and i’ll understand.” Chinese proverb
Patrick Chamberlin recently forwarded a link to an excellent article on user experience, as it relates to product design, by Peter Merholtz on core77.com. We in the UE world debate this kind of stuff all of time (and boy does time fly). Our standard mantra of ‘Put the user first’ is basically short-hand for ‘Understand […]
The ubiquitous buzzword Web 2.0 means something different to everyone, from lickable logos to semantic markup to web-based startups who sell out for millions before they even launch. This vagueness means it’s inadvisable to even mention “Web two-oh” unless you explicitly define what you mean, as there’s no guarantee that the people you’re talking have […]