Typology of Information and Communication Technology Users

Having read the categorisations from the “Pew Internet Project’s Typology of Information and Communication Technology Users” report I had myself down as a “Lackluster Veteran”. So much so that I thought I’d better start some blog posts here and get a Facebook account, just to see where it takes me.

However when I did the test it rated my as an “Omnivore”!. Really not sure about that.

Incidentally, in a recent corridor conversation I was told “Unless they have something completely interesting to say then all bloggers should be shot”. So this is now a matter of life and death!

Read the report

Do the quiz

Summary of categories below (the percentage is of Americans in each group according to the poll)

Omnivores 8%
They have the most information gadgets and services, which they use voraciously to participate in cyberspace and express themselves online and do a range of Web 2.0 activities such as blogging or managing their own Web pages.

Connectors 7%
Between featured-packed cell phones and frequent online use, they connect to people and manage digital content using ICTs – all with high levels of satisfaction about how ICTs let them work with community groups and pursue hobbies.

Lackluster Veterans 8%
They are frequent users of the internet and less avid about cell phones. They are not thrilled with ICT-enabled connectivity.

Productivity Enhancers 8%
They have strongly positive views about how technology lets them keep up with others, do their jobs, and learn new things.

Mobile Centrics 10%
They fully embrace the functionality of their cell phones. They use the internet, but not often, and like how ICTs connect them to others.

Connected But Hassled 10%
They have invested in a lot of technology, but they find the connectivity intrusive and information something of a burden.

Inexperienced Experimenters 8%
They occasionally take advantage of interactivity, but if they had more experience, they might do more with ICTs.

Light But Satisfied 15%
They have some technology, but it does not play a central role in their daily lives. They are satisfied with what ICTs do for them.

Indifferents 11%
Despite having either cell phones or online access, these users use ICTs only intermittently and find connectivity annoying.

Off the Network 15%
Those with neither cell phones nor internet connectivity

Leave a Reply

Your email address will not be published. Required fields are marked *