UK versus US agencies

Robin Grant in Brand Republic infers that the UK digital agencies are shockingly small compared to US ones. Probably fair to comment that if you compare the size of the US economy to the UK economy, we compete quite well in relative terms, and the AdAge listings show roll up numbers for the networks so will always scale up. It’s also pertinent to note how much investment in online is predicted as a proportion to marketing expenditure. The UK does pretty well on that score, and so should the UK digital agencies.

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