A call to action for direct marketing

The 2006 UK DMA Business to Business Gold Award Winning pack for the National Phobics Society. Why are UK direct agencies so reluctant to embrace digital? Talking to friends at other agencies, it seems most are merely playing lip service to digital. Most direct agencies have a ‘digital department’ these days (usually a sort of […]

Vote For The Worst

This is sweet. http://www.votefortheworst.com/ is playing Simon Cowell at his own game on American Idol. Contestants get chosen not just for their singing ability but their ‘story’, their ability to make audiences sigh, weep and laugh with them, or jeer at them. The show wouldn’t be the same without the misfits and no-hopers Simon et […]