Tag Archives: participation

Guitar Hero Tosser antidote: socially generated music video

Inside a Dead Skyscraper is a music video game for the song “The building” by Jesse Stiles. Produced by Molleindustria. It’s quite seductive, and you can participate in  playing it here. The song is from the album “Target Museum” Specific … Continue reading

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What the I in ROI stands for

Investment, interaction, or influence? The answer is here. An excellent presentation from 22 squared. Half the battle is visualising this stuff, isn’t it. The True Value of Social Media View more presentations from Brandon Murphy.

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American Apparel gets behind Participation Marketing

This is where crowdsourcing gets interesting. The latest competition from the US clothing brand is to find the rear of the year to appear in a series of ads. I’ll leave you to guess what for.

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Creative businesses should sell ideas

Rather than meetings. As this post on Brand Republic neatly describes.

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The rising interest in crowdsourcing

Intriguingly contrasted with the chart below

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BIMA Awards 2009 – shortlist update

The special awards shortlist are now out – check the list on the BIMA blog. Not long till the gig – yay.

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New crowdsourcing agencies are all the rage.

Recent events in the idea crowdsourcing world herald a new business model for agencies. As the person responsible for putting Peperami on the internet in the first place (peperami.com 1996 for the historians amongst you) I’m well placed to comment … Continue reading

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create choice architecture for girls

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We are social animals.

Interesting talk on the impact of loneliness on society by Tessy Britton, as part of the RSA 2Gether series which I recommend highly. The need for people to participate in society fulfils a very basic human need Oh marketers, advertisers, … Continue reading

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How do politicians use Twitter?

http://www.tweetminster.co.uk/posts I love Tweetminster. Apart from it being hilarious to hear the charming Andrew Walker @killdozer interviewing the “great” and the “good” at the party conferences using audioboo, it’s an illuminating service that endeavours to democratise the political scene. And … Continue reading

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