flippin’ brilliant Beatles Kleptones mashup

The Beatles with a little help from their friends

Kleptones – Come Again (Beatles vs Rare Earth vs Beaties vs Daft Punk vs Cypress Hill vs Boston) Video by Crumbs Chief from The Videotones on Vimeo.

Beatles vs the Rest of the World in this Kleptones mash from Uptime / Downtime – includes Boston, Cypress Hill, Daft Punk, Beasties, Criminal Element Orchestra, Freeez and many many more in this epic extravaganza of a 1,000 dancers by video artists Crumbs Chief. Flippin’ brilliant

The BIMA Awards – a short film.

The best and brightest of the UK’s digital scene, presented by yours truly. Did you make the 60 seconds of fame? Play the video to find out. Thanks to C21 Media for the edit, and to BIMA and Koko Camden for a superb evening’s entertainment.

Watch BIMA Awards 2009 from AlastairDuncan on Vimeo.

New crowdsourcing agencies are all the rage.

Recent events in the idea crowdsourcing world herald a new business model for agencies. As the person responsible for putting Peperami on the internet in the first place (peperami.com 1996 for the historians amongst you) I’m well placed to comment on the recent move to find ideas using the internet. And as Jon Winsor and other (about to be ex-Crispin Porter) colleagues have announced in the early hours of this morning, it’s time for a new model that takes crowdsourcing to the next level. And that involves asking you, the creatives out there working for other agencies, to contribute to their briefs. Transparently. And at your risk.

Are you up for it? Is it the end of the agency model as we know it? Everyone seems to agree that there is an enormous challenge in the agency group mentality of silo and sausage factory. We make our money in the wrong way, from downstream process transaction rather than from upstream advisory. We fight with each other constantly over budgets. We don’t have enough people to handle the workload when we’re busy. Or we have plenty of the wrong people who can’t handle the workload because the work has changed.

Is the problem about size? The bigger an agency gets, it moves from selling ideas to selling meetings. This seemed fine, as clients have diverse needs and there are a myriad of ways to find service levels for those needs. The creativity of agencies moved into describing cross selling. to build scale and business relationships. And the creativity that clients actually want from them, ideas for better ways to engage consumers to sell more of their products and services tended to be a delegated and downstream service. Ideas became lone wolves that had to be ‘fought for’ by the creative department, instead of exciting ‘cool’ product developments that galvanise everybody involved.

Now there’s an answer. A new model where brands owners can publicly describe their problem, and can garner public responses. There’s been a few start ups that endeavour to capture this trend – idea bounty and so on, about which the naysayers claim they can’t make money, they are estate agents for ideas, isn’t it just like freelancing and so on. Well it does reflect all those things, accusations very easily levelled at any agency by the way, but the difference is that the ability to share and re-share briefs and answers quickly though the internet brings agility where previously there was treacle.

As Stuart Elliot put in in the New York Times – agencies should stop worrying about selling the status quo and start being a force for change. A ‘catalyst of record’, not an ‘agency of record’ Love that. And believe that too. I worked on a pitch last year where the client invited five agencies to test drive their cars and pitch for their business. It was an expensive and overwrought process, on everybody’s part. As we were hanging around having coffee, I said to one or two of the opposition – you know what, this is silly. They should just hire you, me, her and him. Each from a different agency – a ‘dream team’ as they say, as between us we’d provide the best answers, the best work, and it would be a laugh. Everyone agreed that it would be, but went home to prepare for the pitch battle in their own P&Ls.

I wish Jon and crew luck with their new venture. Watch that space!

Got your BIMA entries ready yet?

Here are three things I love: creativity, interactivity and participation. And here’s where they’re celebrated: the British Interactive Media Association awards for 2009 which you can enter NOW here www.bimaawards.com.

I’m honoured to be a judge and awards committee member this year. I’m chairing the Advertising category. So it’s time you stood up for your work and put it to the test before a fantastic collection of experienced judges, well versed in creativity, interactivity and participation.

A pretty cool list of industry colleagues and friends are on the judges list too – Paul Hammersley (The Red Brick Road), Robert Campbell (Campbell Lace Beta), Will King (King of Shaves), Michael Nutley (New Media Age), Gareth Jones (Revolution), Kelly Wright (Warner Bros.), Jody Smith (Channel 4), Adam Powers (BBC), Alex Smith (Microsoft) – the full list is here.

add this link to your blog

add this link to your blog

BIMA 2009 - Best Blog: Nominate me!

Seven predictions about the future of advertising

American media commentators love lists. A bit like Heat magazine. What’s up, what’s down. And I love this piece (7 predictions) onFast Company spotted by the social organising principal Herdmeister.

  1. Both push and pull advertising will continue to work and will show growth once the economy rebounds.
  2. TV will remain an attractive advertising option.
  3. Media companies will create synergy for properties across platforms (e.g. watch the TV show, interact with the show on TV or online) and offer integrated sponsorships to advertisers.
  4. Advertisers will form integrated marketing teams and choose from a broad range of media strategies, sometimes driven by reach, sometimes driven by digitally-enabled targeted engagement approaches.
  5. Marketers will embrace social media as the integration of advertising, PR, customer care, and research.
  6. Retail will become increasingly powerful, encouraging more shopper marketing.
  7. Advertisers will continue to think globally and will become increasingly multi-cultural in the U.S

Nice one Joel. Not sure how true 7 is though.