So what’s BBC Radio 1 DJ doing in Vienna? Checking it out in our latest project for the Vienna Tourist Board, who’d like to build appeal amongst a younger metropolitan audience. Vienna’s the place your parents visit, but it’s a lovely city, not far, not expensive, and not too bad all round. After a pretty intense whistle stop tour of Vienna’s sights, Reggie did a club set till the early hours at the Volksgarten club in downtown Wien. See the write ups here and the video blog Reggie Does Vienna
Top class presence from Clients and friends at the imedia brand summit this week. 360 times better than the Media 360 event, according to several Clients I met there. Matt Hopgood from the BBC, Peter Ward from WAYN, Anne Foster from NMA, Simon Shipley from Intel stepped up to the Digital Leadership panel moderated by yours truly. We discussed a wide ranging set of issues, and got top feedback from the audience of the UK’s leading brands. Woohoo. I’m still amazed at how much exciting stuff there is to do taking brands to market in the digital world. See my post on brand republic for more details.