Cannes 2008
Alastair Duncan moderates social media panel at Cannes Lions 2008
Here’s me at Cannes 2008, bringing together a panel to debate the topic “Can brands be friends?” Matt Mayes (creative director at MRM Worldwide, my previous agency, gave a short summary of the Seismic Shift in Advertising to set the tone for the debate, and I posed questions around the future of advertising to Blake Chandlee from Facebook, Jay Stevens from MySpace, Alex Schlaubitz from Intel, Michael McLaren from McCann Erickson, and Antti Ohrling from Blyk. This proved to be one of the most popular sessions at Cannes in 2008, with no big megacorp pre-publicity splurge. Big predictions - top 100 advertisers will develop social media plans within a year, top global advertising agencies will *slowly* work that out, mobile social networks will prosper. There’s a 45-minute film of the whole thing, will get round to doing a web digestible edit *within* a year.
