Here’s a moment frozen in time – me asking Facebook and MySpace if they can be friends. Returning to Cannes to speak for the third year running, a panel at Cannes debating the topic “Can brands be friends?” seemed like a good idea at the time. So we went for it. Matt Mayes gave a short summary of the Seismic Shift in Advertising to set the tone for the debate, followed by questions around the future of advertising to Blake Chandlee, then European boss of Facebook, Jay Stevens then heading up MySpace Europe, Alex Schlaubitz, then Director of Marketing at Intel, Michael McLaren, then President of McCann Erickson North America, and Antti Ohrling from Blyk the teen mobile network. This proved to be one of the most popular sessions at Cannes that year, with no big megacorp pre-publicity splurge. Big predictions – top 100 advertisers will develop social media plans within a year, top global advertising agencies will *slowly* work that out, mobile social networks will prosper. There’s a 45-minute film of the whole thing, Matt said he’d get round to doing a web digestible edit *within* a year. In the meantime, here’s a short clip on the Cannes Lions website.