Pepsi for the people

It might only be sugary, fizzy water, but hey! It’s your sugary, fizzy water!

Pepsi has embraced democratic packaging design, and you can all feel that little bit closer to owning a piece of the magic that is sugary, fizzy water by voting for your favorite ‘user generated’ packaging design.

Looking at option one I think Pepsi has missed a co-branding opportunity with The Samaritans. I prefer the blank can, but you can’t vote for that.