Monthly Archives: August 2007

And I thought intro movies were dead

I just had to share this. This site takes the intro movie to the extreme. It’s so proud of it that it even puts up adverts to tell people about it. Wow!

Posted in Creative, Quality, User Experience | Leave a comment

Where I’ve been? To the bank, obviously.

Facebook. We’ve been talking about it for months. Our friends are talking about it. Our clients are talking about it. This is my second post in a row about it. Agencies all over the world have been trying to get … Continue reading

Posted in Marketing, Networks | Leave a comment

Facebook’s default fault

I got a Facebook account a few months ago. When I signed up, I didn’t know anyone on it except my girlfriend and one of her colleagues. It was a lonely place. I was just about to give it up … Continue reading

Posted in Networks, Scaremongering | Leave a comment

Participation football sponsorship

Nationwide Building Society have taken the concept of football sponsorship and developed it into a smart new way to drive customer engagment and to re-enforce brand values. The idea is that they will take the usual assets you get from … Continue reading

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Democratising creativity

In today’s age of UGC the question always arises of quality. Can the great unwashed really come up with good creative? Well TBWA certainly think so. Using “real people who don’t work in advertising” is now commonplace at TBWA\London, according … Continue reading

Posted in Agencies, Creative, Marketing, UGC | Leave a comment

Turbo capitalism, hippies and why work together online…

There was a great article in the press today discussing “turbo capitalism”. The complaint was against a burger chain. The injured is a Berlin suburb who believe that the lifestyle of their children will be changed “from lunches of sandwiches … Continue reading

Posted in Creative, Marketing, Networks, Press | Leave a comment