Participation Marketing

Guitar Hero Tosser antidote: socially generated music video

alastairduncan — Thu, 05 Aug 2010 18:56:42 +0000

Inside a Dead Skyscraper is a music video game for the song “The building” by Jesse Stiles. Produced by Molleindustria. It’s quite seductive, and you can participate in playing it here.

creating music video through gaming

The song is from the album “Target Museum” Specific Recordings - 2010. The game and the song are based on Jesse’s brief tenure as a videographer in the partially destroyed buildings surrounding the World Trade Center site. The idea is meant to be a critical answer to the proliferation of rhythm games like Guitar Hero. These karaoke-derived products simply capitalise on already successful music, generating royalties for a dying record industry and reinforcing the mythology of the rock star as super-human that common people should identify with.

An alternative approach to the musical game form links the independent music and independent games scenes. Indie music games could promote unknown bands to the multi-tasking, hyperactive, interaction-addicted new generation. They could enhance the listening experience whilst being autonomous works as the best music videos have in the last 30 years.

Is there a way to win or to lose?
Not really.

Note originally published under creative commons license July 2010 by molleindustria

flippin’ brilliant Beatles Kleptones mashup

alastairduncan — Thu, 22 Jul 2010 13:51:03 +0000

The Beatles with a little help from their friends

Kleptones - Come Again (Beatles vs Rare Earth vs Beaties vs Daft Punk vs Cypress Hill vs Boston) Video by Crumbs Chief from The Videotones on Vimeo.

Beatles vs the Rest of the World in this Kleptones mash from Uptime / Downtime - includes Boston, Cypress Hill, Daft Punk, Beasties, Criminal Element Orchestra, Freeez and many many more in this epic extravaganza of a 1,000 dancers by video artists Crumbs Chief. Flippin’ brilliant

How Google Works. Useful Infographic.

alastairduncan — Wed, 14 Jul 2010 10:41:55 +0000

Infographic by PPC Blog

It’s the Stupid, Economy.

alastairduncan — Tue, 06 Jul 2010 22:35:12 +0000

Here’s my tuppence worth on the economy. Don’t engage in reckless new borrowing or reckless new cutting. Focus on the fundamentals. Cut programmes that don’t enhance productivity. Spend more on those that do. Er, that’s it.

England v Slovenia, according to Google

alastairduncan — Wed, 23 Jun 2010 11:35:53 +0000

Capello and his mob have some soul-searching to do today in the winner gets through match this afternoon in the World Cup. Meanwhile, the world is searching for England on Google.

Meanwhile, Slovenia searches have rocketed.

Draw your own conclusions. As long as the conclusion isn’t a draw, hey?

What the I in ROI stands for

alastairduncan — Mon, 31 May 2010 21:20:15 +0000

Investment, interaction, or influence? The answer is here. An excellent presentation from 22 squared. Half the battle is visualising this stuff, isn’t it.

The True Value of Social Media

View more presentations from Brandon Murphy.

imedia connection interview

alastairduncan — Sun, 23 May 2010 19:32:12 +0000

Here’s me interviewed on camera by iMedia about the future of the agency client relationship. Big question, hey.

the marketing ecosystem needs a rethink

follow @AlastairDuncan

alastairduncan — Wed, 12 May 2010 10:30:34 +0000

As the tweet count goes up, the blog count goes down! I’m continuing to post stuff here, but more frequent tweeting happens here http://twitter.com/AlastairDuncan

Where apple’s revenues come from

alastairduncan — Wed, 21 Apr 2010 19:51:38 +0000

iPhone, iPhone, Mac, iPod, everything else.

Where Apple's revenues come from.

thanks to the very lovely chart of the day people.

What time is it?

alastairduncan — Mon, 19 Apr 2010 08:50:23 +0000