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Category Archives: Analytics
What the I in ROI stands for
Investment, interaction, or influence? The answer is here. An excellent presentation from 22 squared. Half the battle is visualising this stuff, isn’t it. The True Value of Social Media View more presentations from Brandon Murphy.
Strategy takes the stage
There’s a new Forrester report on interactive agencies in the US doing the rounds (http://adage.com/digital/article?article_id=122375 ) that tells us agencies (at least the ones Forrester reviewed) need to try harder to effect ‘proper’ marketing strategy for clients, despite the increased … Continue reading
Shop and Becks
Remember the memory game from childhood? I went to market and bought a pig; a donkey; a packet of crisps; some cheese and so on. Educational psychologists may tell you that children can remember up to seven things quite well, … Continue reading
Posted in Analytics, Retail, User Experience
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Testing on the masses
As has been noted in these pages before, traditional marketing techniques are dead in the water. We can’t hold the hand of potential customers to take them from awareness through preference, purchase and eventually loyalty. They walk to their own … Continue reading
Posted in Analytics
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Web Analytics has a new textbook
Google’s new Analytics Evangelist, Avinash Kaushik, has also been busy writing a book. Web Analytics an hour a day is a new resource to help us make sense of the masses of user data on the web. Google has been … Continue reading
Posted in Analytics, Technology
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